Under Armour and HTC are partnered to create a fitness devices
Under Armour, an American company specializing in the production of apparel, accessories and footwear for professional athletes, at the consumer electronics show, wished to create a line of fitness products. Her partner will be the mobile phone manufacturer HTC.
Under Armour is not new to the fitness industry. The company appeared on the market a wearable fitness devices after the announcement Armour39. He is a belt-Tracker, which combines functions of heart rate measurement and calorie counter. With it, you can also track the intensity of workouts. All data collected in your application passes the gadget on your Smartphone.
In 2013, Under Armour is the creator of various applications for $ 150 000 000 MapMyFitness. The company also has its own fitness oriented site UA Record, which was absorbed by MapMyFitness.
A company spokesman noted that HTC is known for its fearless pursuit of innovation, combined with attention to detail and superior design, which makes it the ideal partner for the Under Armour UA Record. However, there is no more information that will present two companies since the beginning of its cooperation. Although it’s now known that the first invention of the “Union” should go this year.